Surekha Ragavan
Nov 11, 2019

Brand screw-ups in China mostly a result of geographical 'inaccuracy': report

TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.

Dolce & Gabbana was in hot water last year after a controversial online campaign

Brand screw-ups in China seem to pop up every so often especially given sensitive geo-political issues and strict local regulations. The case that blew up in perhaps the most epic proportions was the Dolce Gabbana situation last year, but many controversies have preceded and followed.

A new report by Chinese social media management platform Kawo details a decade of brand crises in China. To collect data, the company read hundreds of news articles from...

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