A good amount of creative accolades came Hakuhodo's way in 2021, especially thanks to its non-Japan offices. And revenue has more or less recovered from pandemic losses. Meanwhile, the parent company and its many subsidiaries continue to pursue a lot of different initiatives aimed at increasing innovation. Yet for all that, there's little evidence the agency is shifting into a higher gear. And its performance in one important area remains woeful.
How did we grade Hakuhodo? Our full report with the overall grade—plus scores and a detailed analysis of the network's business performance; innovation; DEI and sustainability efforts; creativity and effectiveness; and management—is available only to Campaign members.