Staff Reporters
Feb 28, 2022

Agency Report Card 2021: Hakuhodo

Though it dug itself out of the revenue hole the pandemic created and won creative accolades, Hakuhodo is behind on DEI and needs to see more payoff from its many initiatives.

Red

Hakuhodo’s self-stated objective in 2021 was to provide new value in the "sei-katsu-sha interface market". The company uses the term 'sei-katsu-sha' in place of 'consumers', arguing that it acknowledg

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