Analysis Advertising Marketing
Staff Reporters
Feb 28, 2022

Agency Report Card 2021: Hakuhodo

Though it dug itself out of the revenue hole the pandemic created and won creative accolades, Hakuhodo is behind on DEI and needs to see more payoff from its many initiatives.

Red

Hakuhodo’s self-stated objective in 2021 was to provide new value in the "sei-katsu-sha interface market". The company uses the term 'sei-katsu-sha' in place of 'consumers', arguing that it acknowledg

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors
Join Now

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Asia-Pacific Power List 2022: Meet the region's 50 most influential marketers

1 Asia-Pacific Power List 2022: Meet the region's 50 most influential marketers

Edelman hires Gen Z cohort and appoints ‘ZEO’

2 Edelman hires Gen Z cohort and appoints ‘ZEO’

Cannes Lions 2022: All the APAC winners

3 Cannes Lions 2022: All the APAC winners

Dentsu International drops DentsuMB, 360i and Isobar names to break down silos

4 Dentsu International drops DentsuMB, 360i and Isobar names to break down silos

Merlee Jayme on her 'marriage' and divorce with Dentsu

5 Merlee Jayme on her 'marriage' and divorce with Dentsu

Snap makes series of senior appointments in APAC

6 Snap makes series of senior appointments in APAC

Dentsu Creative Bengaluru wins agency of the year at Cannes Lions 2022

7 Dentsu Creative Bengaluru wins agency of the year at Cannes Lions 2022

Move and win roundup: Week of June 20, 2022

8 Move and win roundup: Week of June 20, 2022

Asia-Pacific Power List 2022: Shashwat Sharma, Bharti Airtel

9 Asia-Pacific Power List 2022: Shashwat Sharma, Bharti Airtel

Asia-Pacific Power List 2022: Eugene Lee, McDonald’s

10 Asia-Pacific Power List 2022: Eugene Lee, McDonald’s

Related Articles

Agency Report Cards 2021: We grade 41 APAC networks
Advertising
Feb 28, 2022
Staff Reporters

Agency Report Cards 2021: We grade 41 APAC networks

Agency Report Card 2021: FCB
Analysis
Feb 28, 2022
Staff Reporters

Agency Report Card 2021: FCB

Agency Report Card 2021: RGA
Analysis
Feb 28, 2022
Staff Reporters

Agency Report Card 2021: RGA

Agency Report Card 2021: Initiative
Analysis
Feb 28, 2022
Staff Reporters

Agency Report Card 2021: Initiative

Just Published

Behind Spotify's new Southeast Asia campaign
Advertising
1 day ago
Nikita Mishra

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

Tech MVP 2022: Sunil Naryani, Dentsu
Advertising
1 day ago
Staff Reporters

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

Why purposeful creativity is more important than meaningless awards
Advertising
1 day ago
Joao Flores

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

Here's Google's plan to to help advertisers manage rapidly evolving privacy regulation
Digital
1 day ago
Alison Weissbrot

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.