
Hakuhodo’s self-stated objective in 2021 was to provide new value in the "sei-katsu-sha interface market". The company uses the term 'sei-katsu-sha' in place of 'consumers', arguing that it acknowledg
Nice choice! This is premium content.
Membership
Why Subscribe?
- Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
- Premium member-only research, including Agency Report Cards and our CMO Outlook
- Premium discount for Campaign event tickets
- Front stage pass: Conference video insight sessions
- Member-only newsletters and access to Campaign editors
or call +852 2122 5222
or email [email protected]