David Blecken
Nov 23, 2017

Hakuhodo consulting unit dreams of changing the big agency model

Teko wants to use Hakuhodo's creative capital to develop business ventures with clients.

The Teko team

It’s a small step to raising the value of brainpower in a market where sheer media buying power still takes precedence. In September, Hakuhodo launched Teko, a five-person team that aims to bring siloed agency functions closer together and offer strategic solutions that take into account a client’s business as a whole, rather than just its advertising needs.

The proposition is certainly not unique, but it is a new direction for Hakuhodo, whose model, like...

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