Gumtree appoints PHD in Australia

PHD, who already works with Gumtree’s owners, eBay, and eBay owned PayPal, won the Gumtree.com.au business after a capability review.

Gumtree has aggressive expansion plans designed to build upon their existing customer base of over one million unique visitors each month (source: Nielsen NetRatings).

Nat Thomas, marketing and PR manager at Gumtree said: “PHD demonstrated excellent strategic insight into the classifieds space and showed great understanding of the Gumtree brand and its community. We are looking forward to further building on our success and introducing Gumtree.com.au to more Australians right across the nation.”

Martin Hadley, GM of PHD Australia added: “We intend to collaborate and help make Gumtree a household name, and increase relevance and share across not only the horizontal sites, where Gumtree clearly dominate, but across vertical sites as well.”

Gumtree was launched in London in March 2000, and Gumtree Australia was launched in 2007.