Gideon Spanier
Nov 30, 2016

GroupM launches 'unified' data business [m]Platform

New business unites data, analytics and technology from GroupM, Kantar, Millward Brown and Wunderman.

Brian Gleason

Editor's note We have published an Asia-specific update of this story after speaking with Michel de Rijk. Please see GroupM’s mPlatform launches in key APAC markets

GroupM is to set up a new business that will bring its data, analytics and technology together with those from sister agencies, Kantar, Millward Brown and Wunderman.

The new GroupM division, called mPlatform, aims to unify data from hundreds of...

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