Editor's note We have published an Asia-specific update of this story after speaking with Michel de Rijk. Please see GroupM’s mPlatform launches in key APAC markets
GroupM is to set up a new business that will bring its data, analytics and technology together with those from sister agencies, Kantar, Millward Brown and Wunderman.
The new GroupM division, called mPlatform, aims to unify data from hundreds of...
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