The agency will handle all media buying and planning duties, including digital.
PT Reckitt Benckiser (Indonesia) has named Group M as its agency of record and has moved the entire media remit under the Group M umbrella. IPG Mediabrands is the incumbent agency.
Campaign Asia-Pacific has learnt the account size is pegged at US$4 million.
The British consumer goods multinational is present in three categories in Indonesia: health, hygiene and nutrition. Their key brands in the region are Dettol, Harpic, Enfagrow and Durex.
It is an open contract with review after two years.
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Incumbent on the account is Group M.
The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.
Spikes Asia jury members will dig into key themes emerging from this year's shortlists on Wednesday afternoon. Register to join.
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EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.
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