Gunjan Prasad
Mar 17, 2023

GroupM lands Reckitt’s media account in Indonesia

The agency will handle all media buying and planning duties, including digital.

GroupM lands Reckitt’s media account in Indonesia

PT Reckitt Benckiser (Indonesia) has named Group M as its agency of record and has moved the entire media remit under the Group M umbrella. IPG Mediabrands is the incumbent agency. 

Campaign Asia-Pacific has learnt the account size is pegged at US$4 million.

The British consumer goods multinational is present in three categories in Indonesia: health, hygiene and nutrition. Their key brands in the region are Dettol, Harpic, Enfagrow and Durex. 

It is an open contract with review after two years.

Source:
Campaign Asia

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