Jenny Chan 陳詠欣
Sep 27, 2016

GroupM data expert takes CEO role for Mindshare's FAST

Robin Wong named to newly created role.

Robin Wong
Robin Wong

SINGAPORE - Mindshare has named Robin Wong, managing partner and global head of operations for GroupM’s data and analytics team, as the incoming APAC CEO for Mindshare's FAST (Future Adaptive Specialist Team) hub, effective October 1.

Wong's primary objective will be to help the agency’s clients "derive full value" from their data and analytics, particularly when it comes to programmatic campaigns.

In his GroupM role, Wong has supported clients with data management, operational reporting and advanced decisioning analytics.

“Robin is joining FAST at a time when there is a deep-felt need for marketers to build muscle memory out of their data-led initiatives," commented Gowthaman Ragothaman, COO of Mindshare Asia Pacific.

The FAST unit, which was launched one year ago in August 2015, comprises six services that clients can choose from or use as an integrated solution. 
  • Data advisory
  • Performance marketing insights 
  • Programmatic strategy
  • Real-time marketing
  • Digital analytics
  • Big data
There are currently five FAST hubs located in Singapore, London, New York, Shanghai and Mexico City. The two in Asia Pacific will be under Wong's care.

Related Articles

Just Published

4 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

5 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

14 hours ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

17 hours ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.