SINGAPORE - Mindshare has named Robin Wong, managing partner and global head of operations for GroupM’s data and analytics team, as the incoming APAC CEO for Mindshare's FAST (Future Adaptive Specialist Team) hub, effective October 1.
Wong's primary objective will be to help the agency’s clients "derive full value" from their data and analytics, particularly when it comes to programmatic campaigns.
In his GroupM role, Wong has supported clients with data management, operational reporting and advanced decisioning analytics.
“Robin is joining FAST at a time when there is a deep-felt need for marketers to build muscle memory out of their data-led initiatives," commented Gowthaman Ragothaman, COO of Mindshare Asia Pacific.
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