Staff Reporters
Oct 29, 2018

Grey Group buys Indian agency Autumn Worldwide

The acquisition of the digital agency is part of Grey's strategy to expand its digital presence in Asia.

Nirvik Singh and Anusha Shetty
Nirvik Singh and Anusha Shetty

WPP's Grey has bought a majority share in Autumn Worldwide, an independent social media and digital marketing agency. Autumn brings to the Grey fold 165 employees, three offices in India (in Bangalore, Mumbai and Delhi) and both blue-chip and local clients including PepsiCo, Reckitt Benckiser Group and Samsonite. 

Autumn was founded 13 years ago as a brand consultancy by Abhay Rajankar (creative director) and Anusha Shetty (CEO), before expanding into a full-service social media and digital agency. Shetty, who had previously worked at Lowe Lintas, Euro RSCG and the Silicon Valley startup Euclid, will remain head of Autumn operations under Grey, working alongside Nirvik Singh, chairman and CEO of Grey Group Asia Pacific, Middle East and Africa. 

"Grey's famously effective 100-year history in creative thinking combined with Autumn's 13-year ‘young’ fervour to constantly unlearn and learn across data, creativity, and mediums creates a potent agency of the future,” said Shetty. 

Autumn will also benefit from access to Grey offerings including RC&M, the company's experiential marketing arm, and the company's international network stretching across 96 countries. 

Related Articles

Just Published

2 hours ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.

2 hours ago

Greater precision and effectiveness with AI

SPIKES ASIA X CAMPAIGN: Embark on a journey to discover and push the boundaries of alternative applications of AI in connecting the trinity of the brand, the media and the creative to propel marketing effectiveness.

2 hours ago

China's media dystopia

SPIKES ASIA X CAMPAIGN: A panel from Mindshare imagines the various potential fates of media in the world’s most advanced digital market, China, based on the emerging technologies and changing consumer trends we see today.

2 hours ago

Upcycling creative content: Making the most out of ...

SPIKES ASIA X CAMPAIGN: Business and creative experts explores a leaner, meaner, more cost-efficient, and more agile creative methodology.