Sophie Chen
Sep 4, 2013

GolinHarris and LinOpinion form JV in India

MUMBAI – GolinHarris and LinOpinion, an Indian public relations agency and a division of Lowe Lintas and Partners, have formed a joint venture to deliver enhanced capabilities to clients in the region and internationally.

The JV will serve clients in the region and internationally
The JV will serve clients in the region and internationally

The move comes after a decade-long partnership between the two agencies. Under the agreement, each partner has an equal stake and the new entity will be named LinOpinion GolinHarris with six offices in India.

As part of Interpublic, LinOpinion will remain part of the Lowe Lintas network but will be fully integrated with Golin’s 39 offices worldwide. GolinHarris brings intellectual property, specialist training, technology and international expertise to the partnership.

“A formal JV allows us to enter the market quickly with an agency that has a strong reputation and heritage,” said Fred Cook, CEO of GolinHarris. “It also allows us to bring a new way of working and thinking to clients in India with our new integrated approach we call g4.”

In addition, Jon Hughes, president of GolinHarris Asia, said the clients in India will also have access to the agency’s innovative g4 tools, including The Bridge, The Bright Collective and Brand Voice, as well as Golin’s global experts across multiple practices and industries.

Established in 1994, LinOpinion provides corporate communications, public relations, as well as digital and social media services to brands such as the Times Television Network, Etihad Airways, JP Morgan AMC, Sony PlayStation, Discovery Networks, Seiko, Starwood Group of Hotels, Shapoorji Pallonji Group, Narsee Monjee Institute of Management Studies (NMIMS University), Rio Tinto, Sodexo Food Solutions, Herbalife, Tourism Victoria, Bose Music Systems and others.

Related Articles

Just Published

14 hours ago

Campaign Creation Stories: How Tourism New Zealand ...

Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.

14 hours ago

CMO Power List 2021: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

15 hours ago

The untapped wealth of WeChat data for brands

Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.

15 hours ago

Move and win roundup: Week of May 10, 2021

Mindshare, Tyson Foods Malaysia, WPIC Creative Labs, Nielsen and more to come in our weekly collection of people moves and account news.