The move comes after a decade-long partnership between the two agencies. Under the agreement, each partner has an equal stake and the new entity will be named LinOpinion GolinHarris with six offices in India.
As part of Interpublic, LinOpinion will remain part of the Lowe Lintas network but will be fully integrated with Golin’s 39 offices worldwide. GolinHarris brings intellectual property, specialist training, technology and international expertise to the partnership.
“A formal JV allows us to enter the market quickly with an agency that has a strong reputation and heritage,” said Fred Cook, CEO of GolinHarris. “It also allows us to bring a new way of working and thinking to clients in India with our new integrated approach we call g4.”
In addition, Jon Hughes, president of GolinHarris Asia, said the clients in India will also have access to the agency’s innovative g4 tools, including The Bridge, The Bright Collective and Brand Voice, as well as Golin’s global experts across multiple practices and industries.
Established in 1994, LinOpinion provides corporate communications, public relations, as well as digital and social media services to brands such as the Times Television Network, Etihad Airways, JP Morgan AMC, Sony PlayStation, Discovery Networks, Seiko, Starwood Group of Hotels, Shapoorji Pallonji Group, Narsee Monjee Institute of Management Studies (NMIMS University), Rio Tinto, Sodexo Food Solutions, Herbalife, Tourism Victoria, Bose Music Systems and others.