Kate Nicholson
Apr 13, 2010

Geolocation: Web giants Google and Facebook want in

As geolocation heats up, all eyes are on three rival start-ups, Foursquare, Gowalla and BrightKite, while web giants including Twitter, Yelp, Google and Facebook make sure they get a slice of this new digital trend.

Geolocation

Foursquare, Gowalla and BrightKite are the most talked about players in location-based social networking - using GPS on a mobile device to check in’ to places and announce it to friends.

But in the real geolocation wars, these start-ups may prove to be toy soldiers. Significantly bigger companies want in on this new digital trend - from sizeable brands like Twitter and Yelp to the real web behemoths, Facebook and Google.

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