Li Mei Foong
May 15, 2018

Gender gap in PR and comms: perception versus reality?

What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?

Despite outnumbering men, women in the Asian public relations PR and communications field are still losing out in terms of pay, according to the State of the Industry Report 2018 by PR talent consultancy Prospect and communications network PublicAffairsAsia.

The report suggests that more women work in the industry than men, judging by the split of gender among respondents, who were 58% female and 42% male. In PR specifically, 63% were female and...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Delving into Libra: Is Facebook's currency the future of finance?
Premium
4 hours ago

Delving into Libra: Is Facebook's currency the ...

Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.

Premium
What wedding faux pas could overshadow this dress?
Premium
5 hours ago

What wedding faux pas could overshadow this dress?

Campaign for WildAid contends that a poor menu choice is more devastating than even a hideous fashion fail.

Premium
SpotX integrates IAB Tech Lab’s Open Measurement SDK
Premium
5 hours ago

SpotX integrates IAB Tech Lab’s Open Measurement SDK

IAB Tech Lab has more than doubled certified partners using the OM SDK since December.

Premium
M&A deals slow down but value grows
Premium
6 hours ago

M&A deals slow down but value grows

TOP OF THE CHARTS: R3’s latest study highlights martech as the driver behind industry M&A, and points to a big drop in China activity.