Byravee Iyer
Nov 12, 2014

Garuda moves $20 million media business to GroupM

GLOBAL - Indonesia's national airline Garuda has picked a GroupM agency, reportedly Mindshare, to handle its global media business, concluding a pitch that began earlier this year.

Garuda's global ambitions are believed to be the reason for the latest change
Garuda's global ambitions are believed to be the reason for the latest change

Campaign Asia-Pacific could not confirm the agency's identity in time for publication, though some sources said it is Mindshare.

The move is part of Garuda’s plans to accelerate international growth and build its international profile.

In January 2013, Spark Communications, part of Starcom MediaVest Group (SMG), won appointment as the airline’s global media AOR, while Lowe Indonesia was named the creative agency.

A spokesperson for SMG said today that the agency did not participate in the latest pitch. Another source claimed the final round was down to Havas Media Group's Arena and Mindshare.

In July, the Indonesian carrier moved its digital business to Havas Media Group from SMG. The digital account will be handled by Ecselis, Havas Media Group's performance marketing unit. The remit includes creative technology, SEM, SEO and social media. 

The digital pitch also held earlier this year saw as many as 16 local and multinational agencies take part. The final presentations were down to Havas Media Group and a GroupM agency. Starcom defended the account.

 

 

 

 

Related Articles

Just Published

49 minutes ago

Ogilvy Consulting launches sustainability practice ...

The former regional strategy head for BBDO will help Ogilvy Consulting clients to shape priorities and actions on a range of issues including climate and DEI, according to the company.

7 hours ago

As we return to the office, how can we keep hold of ...

Achieving a balance between home and work was already a struggle for many. Then lockdown, the pandemic and WFH further blurred the lines delineating the two. It's time to rebuild boundaries.

8 hours ago

The purpose debate is raging but the value of ...

Placement of advertising matters more than ever, The Guardian's ad chief says.

9 hours ago

Carat names new US CEO as Angela Steele moves to ...

Mike Law, formerly head of Dentsu media investment arm Amplifi, takes over Janaury 1, as Steele moves to an as-yet unnamed role reporting to Arthur Sadoun.