G2 Direct Interactive Malaysia adds three digital leaders

Chang Chew Soon, Jennifer Chern and Tang Wai Hoong join the G2 Direct Interactive Malaysia team as technical director, business unit head and digital creative group head respectively. 

According to Sam Chan, general manager, G2 Direct Interactive Malaysia, “Our three new hires come with immense experience, having worked across varied industries encompassing local, regional and global markets. Their combined skill sets, achievements and industry knowledge will be instrumental to G2 Direct Interactive Malaysia as we look to propel the company to further growth.” Chan added that digital demands are increasing at an accelerated pace, particularly with marketers putting more emphasis on digital, hence the move to strengthen the current team to remain competitive in the market.

As technical director at G2 Direct Interactive Malaysia, Chang Chew Soon oversees all technical-related matters and is tasked to increase the core competency of the technical team as well as nurture and expand their capacity to support current and future digital marketing initiatives. Prior to joining G2 Direct Interactive Malaysia, Chang was chief technical officer at software development company Chilliwire Technologies where he handled accounts such as the Malaysian Prime Minister’s Office, Samsung, Acer, Nanoident Biometrics and Bioident Technologies. 

Jennifer Chern joins G2 Direct Interactive Malaysia as business unit head handling the Procter & Gamble digital account. A veteran with more than 13 years of extensive marketing communications and brand experience in the FMCG, automotive, banking, IT and telecommunications industries, her prior experiences include her role as group account director with BBDO Shanghai on the PepsiCo Foods business, in addition to working on brands Lay’s, Cheetos, Quaker, Fonterra, Amore Pacific, Krispy Kreme and Sofie Mix.

Chern started off her career at McCann Erickson Malaysia, then Wunderman Asia Holdings.

Tang Wai Hoong was head of creative at Arachnid prior to joining G2 Direct Interactive Malaysia as digital creative group head. The multiple award-winning creative professional spent most of his career at Arachnid working on accounts such as BMW, Mini, Mead Johnson, DiGi, Toyota, Celcom, Citibank and Public Bank, among others.