Robert Sawatzky
May 14, 2019

Freelance-based agency Superson launches in Singapore

Inspired by the rise in self-employment and the shared economy, Finland-based independent touts a more agile agency model while bringing strategist Martin Roll on as an advisor.

Antti Toivonen and Martin Roll

A Finnish creative agency that relies on teams of freelancers rather than agency staff is opening for business in Singapore. The shop here will be led by managing partner and creative director Antti Toivonen, who has worked in Singapore over the past 10 years as a creative director for agencies like TBWA, Ogilvy and RGA.

Toivonen has hired a yet-to-be announced business director and is building out a team of producers and...

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