Faaez Samadi
May 25, 2018

Forsman & Bodenfors coming to APAC

New Singapore office will be the creative shop’s first outside Sweden.

Susanna Fagring
Susanna Fagring

Creative agency Forsman & Bodenfors today announced it is expanding operations to Asia-Pacific by establishing a Singapore office.

Opening in August, the new branch will be F&B’s first outside its native Sweden, and comes as a result of the agency’s growing portfolio of APAC work, which now needs an in-market presence to manage.

Susanna Fagring, a client director at F&B since 2003, will relocate to Singapore and become managing director of the new office, the location of which is still to be made public. Moving with a small team from Sweden, Fagring said the agency’s priority is to hire talent from across APAC.

“By the size and nature of our work in the APAC region, it becomes a natural step for us to open an office in Singapore, thereby deepening our relations with existing clients, as well as being closer to future clients,” Fagring said.

F&B’s work in APAC includes several campaigns for beauty brand SK-II, including the Cannes Lions Glass award-winning ‘Marriage Market Takeover’ and its follow-up ‘The Expiry Date’. The agency also created Uber’s Asia-wide ‘Ride Together’ campaign last year, although the company no longer has any presence in Southeast Asia since selling to Grab.

Silla Levin, F&B CEO, said Fagring has been a “driving force” behind the agency’s international business, and that she will continue developing APAC work in her new role.

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.