Staff Reporters
Nov 19, 2013

Ford Fiesta launches an ‘awkward’ campaign

Looking to get out of an awkward situation? A new Ford Fiesta campaign in Australia shows us how it’s done.

JWT enlisted the help of James Gulliver Hancock for illustrations
JWT enlisted the help of James Gulliver Hancock for illustrations

Positioned as the ultimate escape hatch, the new campaign ‘Get the Fiesta Out of There’, targets young urbanites aged 18-25 caught in every day awkward situations.

JWT enlisted the help of award-winning illustrator, James Gulliver Hancock for billboards. Radio executions (listen below) have also been launched across the Today and Triple M networks and will run until the end of December.

Ford Fiesta partnered with music video site Vevo to create two exclusive concerts at Melbourne’s HiFi and Kevin Clubs.

“This is a really confident campaign platform that builds an identity for Ford’s smallest of small-car nameplates,” said Richard Muntz, ECD, JWT Melbourne.

Credits:

ECD: Richard Muntz
Art Director: Chris Hince
Writer: Andy Segal
Illustrator: James Gulliver Hancock
Account Director: David Noonan
Client: Glen Hobbs
Production: Front of House
Media: Mindshare

 

Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.