Staff Reporters
Nov 19, 2013

Ford Fiesta launches an ‘awkward’ campaign

Looking to get out of an awkward situation? A new Ford Fiesta campaign in Australia shows us how it’s done.

JWT enlisted the help of James Gulliver Hancock for illustrations
JWT enlisted the help of James Gulliver Hancock for illustrations

Positioned as the ultimate escape hatch, the new campaign ‘Get the Fiesta Out of There’, targets young urbanites aged 18-25 caught in every day awkward situations.

JWT enlisted the help of award-winning illustrator, James Gulliver Hancock for billboards. Radio executions (listen below) have also been launched across the Today and Triple M networks and will run until the end of December.

Ford Fiesta partnered with music video site Vevo to create two exclusive concerts at Melbourne’s HiFi and Kevin Clubs.

“This is a really confident campaign platform that builds an identity for Ford’s smallest of small-car nameplates,” said Richard Muntz, ECD, JWT Melbourne.

Credits:

ECD: Richard Muntz
Art Director: Chris Hince
Writer: Andy Segal
Illustrator: James Gulliver Hancock
Account Director: David Noonan
Client: Glen Hobbs
Production: Front of House
Media: Mindshare

 

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