Positioned as the ultimate escape hatch, the new campaign ‘Get the Fiesta Out of There’, targets young urbanites aged 18-25 caught in every day awkward situations.
JWT enlisted the help of award-winning illustrator, James Gulliver Hancock for billboards. Radio executions (listen below) have also been launched across the Today and Triple M networks and will run until the end of December.
Ford Fiesta partnered with music video site Vevo to create two exclusive concerts at Melbourne’s HiFi and Kevin Clubs.
“This is a really confident campaign platform that builds an identity for Ford’s smallest of small-car nameplates,” said Richard Muntz, ECD, JWT Melbourne.
ECD: Richard Muntz
Art Director: Chris Hince
Writer: Andy Segal
Illustrator: James Gulliver Hancock
Account Director: David Noonan
Client: Glen Hobbs
Production: Front of House