Campaign India Team
Feb 8, 2023

Flipkart hands digital AOR mandate to 22feet Tribal Worldwide

The partnership will enable India's ecommerce giant to unlock its full potential by focusing on strengthening Flipkart’s relationship with its base of 250+ million shoppers.

Flipkart hands digital AOR mandate to 22feet Tribal Worldwide
Flipkart, one of India’s biggest ecommerce marketplaces, has awarded its digital AOR mandate to 22feet Tribal Worldwide, following a multi-agency pitch.
22feet Tribal Worldwide's mandate includes managing Flipkart’s digital campaigns and strategy and helping the brand drive business growth through creativity, with an increased focus on strengthening Flipkart’s fashion, BGMH, and mobile phone categories.
Preetham Venkky, president, 22feet Tribal Worldwide, and chief digital officer, DDB Mudra Group, said, “With this digital AOR mandate, we are thrilled to be partnering with Flipkart. Our commitment to creatively enabling Flipkart’s next stage of growth with an increased focus on strengthening their commercial spectrum is hugely exciting. Our teams will provide unexpected and clutter-breaking solutions to help India’s homegrown e-commerce market leader overcome new challenges in the online marketplace.”
Campaign India

Related Articles

Just Published

10 hours ago

A billion new online shoppers entering the market: ...

New study conducted across eight emerging markets represents a massive opportunity for digital commerce and marketers alike, highlighting the need to fast-track digital-first models.

10 hours ago

Alibaba to split into six units, each to pursue ...

The shake-up comes a day after founder Jack Ma made a rare public appearance in China.

13 hours ago

Advertising analysis shows Twitter is cashing in on ...

A new report from the Center for Countering Digital Hate shows an uptick in Twitter’s ad revenue is directly linked to user accounts spreading dangerous anti-LGBTQ+ rhetoric.

14 hours ago

Coca-Cola launches food donation program for Ramadan

The New York campaign aims to provide meals to those who lack access to food for Iftar.