Robert Sawatzky
Aug 22, 2019

Fixing programmatic: 'We’re doing the hard stuff now'

MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.

Joe Zawadzki

There is very little that is straightforward about the digital-media supply chain. We know that it was originally built quickly out of opportunity, in parallel with the big walled gardens. The ensuing systems proved lucrative for some players but unsatisfactory to advertisers, who went on to decry it as murky at best, fraudulent at worst.

But the road to fixing and rebuilding it has since been complicated by the multitude of players, each with their...

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