Matt Sutton
Sep 14, 2011

Five things you need to know about running a social media campaign

Matt Sutton, CEO of Aktiv Digital, shares his experiences in running a successful social media campaign.

Matt Sutton, CEO of Activ Digital

1. The APAC region is a great place to be in social media

Social media is the biggest communication revolution since the internet itself.  There are now more than one billion people on the internet globally and over half of those are on Facebook. 

Asia is no exception.  20 per cent of that Facebook audience are in Southeast Asia - that’s just under 100 million active users.  We...

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