Steve Yi
Sep 8, 2010

Five things you need to know about e-Sports in Korea

Steve Yi, chief strategy officer at Grey Seoul, shares an update on e-Sports and online gaming leagues in Korea, and how brands are capturing the buzz in this arena.

Steve Yi

1. What in the world is e-Sports
E-Sports covers all officially sponsored online gaming leagues in Korea, overseen by the Korea e-Sports Federation. The federation was founded in 1997 as the Korea Pro Game Association, changing its moniker to the now nationally ubiquitous term of e-Sports’.

The biggest competitions revolve around gaming platform Starcraft. There are over 1,300 professional gamers and nine major game leagues for 23 gaming platforms. The popularity of e-Sports is so great that Blizzard...

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