Create a consistent journey
Create an experience before, during and after your event, ensure it is consistent for your audience, and measure the impact throughout, advises Pierre Vauvillier, account director at Uniplan Hong Kong.
During the event, Vauvillier says that beyond reaching out to attendees, value resides in how brands expand reach beyond the event itself. “Provide guests with platforms to curate their experiences and tools to share them, such as a...
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