Staff Reporters
Jun 4, 2014

Five APAC entries make Cannes Lions Innovation shortlist

Five Asia Pacific-based agencies—Dentsu Tokyo, Hakuhodo Kettle Tokyo, JWT Singapore, PHD Mumbai and Whybin/TBWA Sydney—will get 10 minutes to pitch their work to the Innovation Jury at the Cannes Lions festival.

Dentsu's spacefaring robot is among the shortlisted entries
Dentsu's spacefaring robot is among the shortlisted entries

The five shortlisted agencies, among 30 worldwide hopefuls, will present their ideas and withstand a subsequent 10-minute Q&A on 17 and 18 June. The jury will reveal the Innovation Lions winners on 21 June.

The Innovation Lions honour "breakthrough technology and innovation that allows brands, technologists and creatives to communicate with their customers in a new way, or might stand alone as significant innovations in their own right", according to the festival organisers.

The jury of 10, led by Tom Bedecarré, chairman of AKQA and president of WPP Ventures, AKQA, reviewed 206 entries from 36 countries to reach the shortlist of 30.

“To inspire creative excellence in communications our industry increasingly needs to develop new technologies that provide brands and creative developers new ways to communicate," Bedecarré said. "Innovation Lions will seek out new apps, tools, hardware, software and platforms that demonstrate how technology can push creative boundaries. I’m most excited about the live presentations on stage."

All the shortlisted entries will be exhibited at the festival in a dedicated area hosted by Intel. 

Details on the APAC entrants follow. The full shortlist is available here.

Title Product Entrant Company Country
KIROBO PROJECT COMMUNICATION ROBOT DENTSU Tokyo JAPAN
HANDS ON SEARCH NEW EDUCATIONAL TOOL HAKUHODO KETTLE Tokyo JAPAN
THE GUARDIAN ANGEL PERSONAL PROTECTION WEARABLE TECHNOLOGY JWT SINGAPORE  SINGAPORE
NRMA- CRASH TEST DRIVE VIRTUAL CRASH TEST WHYBIN\TBWA SYDNEY AUSTRALIA
KAN KHAJURA TESAN KAN KHAJURA TESAN PHD Mumbai INDIA

 

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