Emily Tan
Jul 17, 2014

Five agencies in pitch for DiGi Malaysia creative account

KUALA LUMPUR - Malaysia's third largest telco, Telenor-owned DiGi, is holding a creative pitch involving five agencies.

Presentations are to be held on 25 July
Presentations are to be held on 25 July

It's understood that the review is a matter of course as the telco's three-year contract with incumbent agencies NagaDDB and TBWA (which manages the company's youth portfolio) is coming to an end. 

Other agencies involved in the pitch are McCann Worldgroup, Grey and Havas Worldwide. 

The agencies will be submitting their proposals early next week with presentations to be held on the 25 July. 

NagaDDB and DiGi go back 16 years. The agency is behind the creation of the telco's iconic mascot, the Yellow Coverage Fellow, which was introduced at the end of 2006 to promote DiGi's increased network coverage.








Related Articles

Just Published

2 hours ago

Forrester CMO pushes for tighter integration of ...

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.

2 hours ago

Baby Shark doo doo doo doo doo. LG Styler doo doo ...

Smooth out doo doo doo doo doo. Bad smell doo doo doo doo doo. Shake it out doo doo doo doo doo. LG Styler! [Something is very wrong with Ad Nut.]

4 hours ago

IAS explains ad verification in manga style

A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.

5 hours ago

L'Oreal opens omnichannel concept store in Shanghai

Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.