Miriam Rayman
Aug 27, 2018

Family life has changed. How are ads adapting?

The home hub and how it fits in with our work lives is undergoing a shift that reflects changing attitudes. We take a look at how brands are responding to this in recent ad campaigns.

Chinese New Year? Take your dad and his girlfriend on holiday!

A quick look around the parenting blogosphere is enough to see that attitudes have changed. Gone is the doting homemaker’, and in their place is a much more irreverent parent figure who confesses their faults and failures and reveals a grittier side to family life. More than just an Instagram or WeChat trend, this new tone reflects a wider shift around how we define success as a society in general.

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