Emily Tan
Feb 3, 2017

Facebook ad revenue rockets 57% to $26 billion

Net income hits $10.2 billion.

Facebook reported a net income of $10.2 billion in 2016, up from $3.7 billion in 2015 on the back of exceedingly strong advertising revenue performance.

The internet giant’s ad revenue for 2016 totalled $26 billion, a 57 percent increase from $17 billion in 2015, it disclosed during its earnings report for the fourth quarter and full year ended December 31, 2016, last night.

Of this, eMarketer estimates the UK to represent $1.8...

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