Kim Benjamin
Nov 27, 2017

Experience economy: How to harness the power of live events

In the age of authenticity, live experiences play a critical role in brand engagement strategy.

Lynk & Co. launch event at the 2017 Shanghai Auto Show 2017

In today’s experience economy, it is clear that moments matter. And in an age of increasing authenticity, where dialogue rather than monologue rules, a focus on brand engagement within business events is becoming much more important.

“Today, the event’ is a strategic marketing initiative,” says Chris Beaumont, managing partner, North Asia at Results International, an advisor on MA and fundraising to the global marketing and technology sectors.

“Historically, it...

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