Megan Gell
Apr 10, 2019

"You need psychologists to design the questionnaires": Oscar Cerezales

The COO of MCI Group on why agencies must rethink the rules of adult learning.

Falling Walls in Berlin managed to focus on design with a different learning style in mind

There may be seismic changes happening throughout the industry, but what is undisputed is that content remains at the heart of events. Now the way content is being designed and delivered at events is being rethought and not a moment too soon.

“A lot of corporations and associations think in communities,” says Oscar Cerezales, chief operating officer APAC, MCI Group. “They think about creating, engaging, growing, replicating and monetising communities. For example, corporations are...

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