Surekha Ragavan
Nov 15, 2018

Creating meaningful content is hard work, but it's the 'secret'

Event360 recap: Making sure your content resonates with delegates is so much more than the actual content – it's everything in the room that can help your content shine.

From left: CEI editor Surekha Ragavan, Stuart Bailey, Olinto Oliveira, Sebastien Portes.

While we recognise the importance of content, one conundrum that still puzzles content creators is ensuring and measuring the meaningfulness of what’s being put out. Is your content engaging Is it inspiring Is it connecting people And ultimatelyis it driving change

Because there’s no one-size-fits-all solution to these issues, they become increasingly difficult to crack, especially in an environment where time and attention are two things marketers and brands are losing control of. Three...

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