Jenny Chan 陳詠欣
Feb 10, 2017

Exclusive: Cheil wins China Unicom account in 11-way pitch

JWT Beijing was the incumbent agency from 2013 to 2016.

Exclusive: Cheil wins China Unicom account in 11-way pitch

Cheil China will be China Unicom's main branding and marketing strategy partner for 2017 and 2018.

The undertaking comes after a November pitch involving more than 20 local and multinational agencies based in Beijing, of which 11 were shortlisted for the final presentation.

Cheil did work for the telecom operator on a project basis since 2011, while JWT Beijing was its incumbent creative agency from 2013 to 2016.

Annual billings for this sought-after account are believed to be RMB 6 million (US$872,587)*.

Cheil will now be tasked to come up with a "multi-dimensional strategy to elevate brand positioning though public awareness campaigns for both B2B and B2C audiences", according to vice president of Cheil China, Vanessa Ding (丁晓宁).

By the end of 2016, China Unicom had 273 million subscribers, among which, broadband subscribers totalled 30 million, GSM subscribers 133 million and fixed-line (including PHS) subscribers 109 million.

* We originally published an incorrect figure for this estimate.

Source:
Campaign China

Related Articles

Just Published

44 minutes ago

Strategists need to be the first creative eyes on ...

Strategy isn't just a science, it's also an art.

1 hour ago

Top creative Malvika Mehra to exit Dentsu India

Mehra joined Dentsu in 2019 and was chief creative officer.

1 hour ago

Google to invest US$10 billion in India over next ...

The CEO of the company was speaking during Google for India 2020.

14 hours ago

Connie Chan leaves WPP to lead OMD China

As the new CEO of OMD China, Chan fills the role vacated by Aaron Wild just over a year ago.