Euro RSCG launches social media arm

Euro RSCG Social is a cross-discipline and cross-leadership social media arm.

David Jones, global CEO of Havas Worldwide and Euro RSCG Worldwide said the advertising and marketing network put digital at the core of their agencies globally back in 2005, and it has been doing plenty of work in the social media space since then. Establishing a dedicated social arm simply groups their social efforts under one umbrella brand, he said.

Euro RSCG is currently the social media or digital agency of record for brands including IBM, Akzo Nobel’s Dulux, Charles Schwab, Heineken (USA), Ikea, Lacoste, method, Sanofi-aventis, Sprint, Volvo, Woolmark. It was recently awarded the global digital business for EDF, France’s largest energy company, in the biggest digital pitch in the country’s history and was named recently to Unilever’s global digital roster.

"We do a lot of digital as well as social in markets like Australia, Japan, Korea, Singapore and India, and one market we've doubled our digital and social operations in this year alone is China," said Dalton Dorne, regional marketing director Euro RSCG Asia-Pacific.  "China's an interesting one to watch as the social landscape there is very different from the rest of the world and the region."

In addition to working with these key clients, this new entity has a combined social media following of more than 100,000 people and posts more than 60 updates per day. The agency uses hashtag #eurorscg for general news and information, and #eurosocial to push social media news and trends over Twitter.

The network has also launched the Social Life and Social Media website and blog, incorporating contributions from experts from around the world as part of Euro RSCG Social.