Burson-Marsteller was the incumbent, having held the account since 2009. Mindshare is the theme park's media agency. Disneyland has its own in-house creative team.
Etymon has already started working with Disneyland for a Chinese New Year campaign intended to raise the theme park’s popularity among Hong Kong visitors, especially young adults and families, Campaign Asia-Pacific has learned.
Hong Kong Disneyland is one of the agency's biggest new-business wins. The agency's two founders, Georgeana Fung and Betty Ng, have worked with both Hong Kong Disneyland and Ocean Park in pervious roles with Burson-Marsteller and Weber Shandwick.
In the travel and tourism sector, Etymon has also worked for Venetian Macau and Sky100 ( 天際100) in Hong Kong.
In addition Etymon has renewed contracts with Shisheido and Citibank’s in 2014.