Benjamin Li
Jan 17, 2014

Etymon scoops HK Disneyland’s PR retainer

HONG KONG - Two-year-old local independent agency Etymon Communications & Brand Management Consultants has won a two-year PR contract with Hong Kong Disneyland after a pitch in Q4 against two international PR agencies.

Etymon scoops HK Disneyland’s PR retainer

Burson-Marsteller was the incumbent, having held the account since 2009. Mindshare is the theme park's media agency. Disneyland has its own in-house creative team.

Etymon has already started working with Disneyland for a Chinese New Year campaign intended to raise the theme park’s popularity among Hong Kong visitors, especially young adults and families, Campaign Asia-Pacific has learned.

Hong Kong Disneyland is one of the agency's biggest new-business wins. The agency's two founders, Georgeana Fung and Betty Ng, have worked with both Hong Kong Disneyland and Ocean Park in pervious roles with Burson-Marsteller and Weber Shandwick.

In the travel and tourism sector, Etymon has also worked for Venetian Macau and Sky100 ( 天際100) in Hong Kong.

In addition Etymon has renewed contracts with Shisheido and Citibank’s in 2014.

 

 

 

 

Related Articles

Just Published

13 hours ago

Unflinching sexual-violence campaign conveys harsh ...

One in seven Hong Kong women has been the victim of sexual violence, says a hard-hitting campaign for local organisation Rainlily by Dentsu International agencies.

13 hours ago

Campaign Crash Course: How to create an effective ...

While most agencies have historically focused on the massive opportunity to provide marketing services for consumer-facing clients, there has been a recent surge in interest in the B2B arena. Here are important pointers on cracking B2B marketing.

13 hours ago

Which UN Sustainable Development Goals matter most ...

TOP OF THE CHARTS: Finding decent work, economic growth, reducing inequality and climate action all rank highly. See which UN SDGs are of highest concern in Australia, China, Hong Kong and Singapore.

14 hours ago

The Malaysian artist who ‘paints without a brush’

INSPIRATION STATION: Red Hong Yi has been making waves with stunning, thoughtful pieces using everyday objects.