Benjamin Li
Feb 26, 2013

Etymon Communications tipped to have won Watsons Water’s PR retainer account

HONG KONG - Year-old Hong Kong PR agency Etymon Communications & Brand Management Consultants is reported to have won the PR retainer for Watsons Water.

Watsons Water picks Etymon Communications for PR and crisis management
Watsons Water picks Etymon Communications for PR and crisis management

The agency is discussing the contract with the client, part of the A.S. Watson Group, and will be handling the brand’s crisis management and marcom support in Hong Kong. The new account was won after a competitive pitch in Q1 ahead of the Chinese New Year holiday.

Cyclist Sarah Lee Wai-sze, (李慧詩) became the face of Watsons Water last year after winning a bronze medal at the London Olympics.

A souce close to the news said that Etymon's win was on the strength of its extensive past crisis management experience. Etymon handled Korean skin care brand Laneige’s PR crisis last January promptly, after a Hong Kong customer reported being told by a frontline staffer that certain products were reserved for customers from the mainland.

The agency also handled PR crisis project for a large pharmaceutical company and Ho Tung Gardens last year, which was the agency's first business.

Earlier this year, Etymon also bagged two new accounts: Venetian Macau for its seasonal PR campaign for its resorts business, which will be a long-term project basis contract, after a successful Christmas PR campaign that the agency did for this client last November; and a PR retainer account for Citibank Hong Kong’s CSR account, working with NGOs to apply Citibank’s corporate funding.

Founded in December 2011, Etymon Communications has a team of experienced executives specialising in crisis management, media strategies and branded communications. It was founded by 4A PR and media industry veteran Georgeana Fung and Betty Ng.


Campaign China

Related Articles

Just Published

3 hours ago

Edelman global revenue falls 3.7% to $1.04 billion ...

The independent agency’s performance was impacted by a 9.1% decrease in the US, while Asia-Pacific rose by 1.7%, with Korea, India and Singapore all posting gains.

4 hours ago

Google incorporates Gemini into Performance Max

The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.

4 hours ago

Women to Watch Greater China 2024: Amanda Ma, ...

Ma’s deep understanding of the Chinese market and its nuances, and the ability to unify and inspire diverse functional teams are instrumental in her holistic strategy to develop talent effectively.

5 hours ago

Looking back, looking forward: Tze Kiat Tan, BBDO Asia

In a fresh series, APAC adland CEOs share their hopes and fears for the year ahead and reflect on 2023. In this edition, we chat with Tze Kiat Tan, CEO of BBDO Asia.