Benjamin Li
Feb 26, 2013

Etymon Communications tipped to have won Watsons Water’s PR retainer account

HONG KONG - Year-old Hong Kong PR agency Etymon Communications & Brand Management Consultants is reported to have won the PR retainer for Watsons Water.

Watsons Water picks Etymon Communications for PR and crisis management
Watsons Water picks Etymon Communications for PR and crisis management

The agency is discussing the contract with the client, part of the A.S. Watson Group, and will be handling the brand’s crisis management and marcom support in Hong Kong. The new account was won after a competitive pitch in Q1 ahead of the Chinese New Year holiday.

Cyclist Sarah Lee Wai-sze, (李慧詩) became the face of Watsons Water last year after winning a bronze medal at the London Olympics.

A souce close to the news said that Etymon's win was on the strength of its extensive past crisis management experience. Etymon handled Korean skin care brand Laneige’s PR crisis last January promptly, after a Hong Kong customer reported being told by a frontline staffer that certain products were reserved for customers from the mainland.

The agency also handled PR crisis project for a large pharmaceutical company and Ho Tung Gardens last year, which was the agency's first business.

Earlier this year, Etymon also bagged two new accounts: Venetian Macau for its seasonal PR campaign for its resorts business, which will be a long-term project basis contract, after a successful Christmas PR campaign that the agency did for this client last November; and a PR retainer account for Citibank Hong Kong’s CSR account, working with NGOs to apply Citibank’s corporate funding.

Founded in December 2011, Etymon Communications has a team of experienced executives specialising in crisis management, media strategies and branded communications. It was founded by 4A PR and media industry veteran Georgeana Fung and Betty Ng.

 

Source:
Campaign China

Related Articles

Just Published

21 hours ago

Tech Bites: Week of August 15, 2022

News from Coca-Cola, Nielsen, Hivestack and more.

22 hours ago

Serena Williams: Inspiring brand lessons from the GOAT

Williams is as much a master on court as she is off-court when signing major brand deals and honing her personal brand. Brand experts pick out lessons to pick up from the tennis legend.

1 day ago

Dentsu scores high with a third of the wins in June

Global new-biz round-up: However, the largest account was picked up by WPP’s Mindshare.

1 day ago

M&C Saatchi and the brutal complexity of (being) bought

Why the hold-up in the takeover process and where are things now? Campaign explains.