Matthew Keegan
Dec 16, 2019

Esports influencers battle in their own Asian arena

More marketers in Asia are tapping esports influencers whose interaction with massive online communities comes more naturally that traditional sports influencers.

SEA Games 2019 eSports competition

There are already over 227 million esports viewers in APAC, and with those massive online audiences, esports players are fast becoming the new rock stars and sporting heroes. With millions of generation Z fans, it’s not hard to see why, for marketers, epsorts influencers offer compelling appeal.

Sensing the scale of the opportunity especially in Southeast Asia which is now the fastest growing esports region globally earlier this year, Ampverse, a new media company...

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