The companies enclosed the escalators in a tunnel structure that was then filled with mood lighting, visuals of the Air Wick Multicolour Black Edition candles and the smell of the 'Purple Blackberry Fig' variety of the product.
The scent came not from actual candles, but from scent technology deployed by Reed Pacific Media. The installation appeared in Westfield Shopping Centres in Parramatta New South Wales, Southland Victoria and Garden City Queensland.
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