Epson selects Interwoven for regional site revamp

Epson aims to upgrade its current websites by working on the functionality, look and feel, and navigational flow while boosting its online infrastructure, which will further facilitate and enhance its online marketing strategy. 

With Interwoven TeamSite, LiveSite & Targeting, Epson will create and deliver targeted content, offers and experiences to non-technical business users to take control and increase customer acquisitions. The Japanese firm also hopes to improve customer experience as well as to increase its site’s projected online business performance.

“We chose Interwoven to power our website because we believe its solutions are robust, and match Epson’s stringent requirements,” said Vincent Sim, Epson’s marcom and PR senior manager.

“The ‘one size fits all’ website does not work anymore, especially in this climate with the global financial crisis and intense competition between enterprises,” added Siva Ganeshanandan, Interwoven's marketing director for Asia-Pacific.

“Epson recognises the best way to serve their customers is by creating a targeted, dynamic online experience. This will go a long way in helping improve customer loyalty and conversion.”