Caroline Bee
Jan 22, 2019

Engaging Gen Z through pop-up stores

Digital natives from the Gen Z generation are still inclined towards a physical retail experience, provided that it is delivered with a right mix of experiences.

Often defined as those born in 1995 and later, Gen Z is the demographic that is now coming of age. According to a Bloomberg analysis on UN data, Gen Z will comprise 32% of the global population of 7.7 billion in 2019. That represents a significant consumer segment, which, coupled with its growing spending power, will likely make an impact on many markets around the world.

While Gen Z are regarded as eager adopters of...

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