Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 25 through 31 July.
1. TVS Wego India
Engagement Score – 1,000
2. Audi Malaysia
Engagement Score – 1,000
3. Standard Chartered Malaysia
Engagement Score – 1,000
4. Panasonic Philippines
Engagement Score – 1,000
5. Marmite SriLanka
Engagement Score – 1,000
6. Uber Singapore
Engagement Score – 1,000
Get $5 POOL rides every Fri in Aug! Use code POOLAUG5 this Fri from 7am - 7pm. https://t.co/GhNKI0KWC7 #POOLFridays pic.twitter.com/30hQBrjQXE
— Uber Singapore (@Uber_SING) 3 August 2016
7. Vodafone U India
Engagement Score – 1,000
Show your friends some love this #FriendshipDay with a live band. Coming tomorrow! Stay tuned! #FunWithU pic.twitter.com/yeSFtaf6WC
— Vodafone U (@FunOnWithU) 6 August 2016
8. McDonald's Thailand
Engagement Score – 1,000
???????? 8 ?.?. ????????????????! ???? 1 ???? 12.00-13.00 ?. ????????????????????????????????????? "???????-??????" pic.twitter.com/J3TqfZz3It
— McDonald's Thailand (@McThai) 7 August 2016
9. Master Philippines
Engagement Score – 1,000
Sino kaya ang bagong nakakaalam ng #SikretoNgMgaGwapo? Abangan sa August 6! pic.twitter.com/Rtt6VraSfP
— Master Philippines (@MasterGameFace) 5 August 2016
10. Resorts World Sentosa
Engagement Score – 1,000
Celebrate August RWS: @IBGDRGN hologram concert at K-live Sentosa #GDRAGON https://t.co/JWOf5v5J9u pic.twitter.com/K0oxsKzdg0
— ResortsWorldSentosa (@rwsentosa) 3 August 2016
11. Renault India
Engagement Score – 1,000
12. NYX Cosmetics Malaysia
Engagement Score – 996
13. Chevrolet Indonesia
Engagement Score – 993
14. Bajaj Allianz Life Insurance
Engagement Score – 983
15. Star World India
Engagement Score – 966
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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