Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 6 through 12 June.
1. Starbucks India
Engagement Score – 1,000
2. Jamba Juice Philippines
Engagement Score – 1,000
3. Freecharge India
Engagement Score – 1,000
4. Prudential Malaysia
Engagement Score – 1,000
5. Adidas Philippines
Engagement Score – 1,000
6. Bank of Maldives
Engagement Score – 1,000
Follow us on Twitter & Retweet this to win a trip for 2 to Paris with $3,000 spending money! #BMLEuroGift #EURO2016 pic.twitter.com/4xMzIKi2nv
— Bank of Maldives (@bankofmaldives) June 10, 2016
7. Netflix Asia
Engagement Score – 1,000
Red wants a word with the little red dot. Singapore, are you ready for Litchfield? https://t.co/C242NC4aKG #OITNBhttps://t.co/lIN8Wbl2Ft
— Netflix Asia (@NetflixAsia) June 11, 2016
8. Swiggy India
Engagement Score – 1,000
LEVEL 1
— Swiggy (@swiggy_in) June 7, 2016
Q1. What foreign dish are we talking about? #SwiggyTuesdays #ContestAlert #Contest #foodie pic.twitter.com/t7beb4ZCVe
9. Garnier Malaysia
Engagement Score – 1,000
Berikn pickup line terbaik Sis dgn #GarnierRayaPickupLine. Info lanjut di https://t.co/zXL8eE9nxB #GarnierMalaysia ?? pic.twitter.com/UqSgJ4U9xP
— Garnier Malaysia (@GarnierMalaysia) June 8, 2016
10. TVS Apache RTR
Engagement Score – 935
Great news! TVS Racing announces Aravind KP to be a part of Dakar Rally 2017 #AravindKPatDakar pic.twitter.com/S3gdPLtXbI
— TVS Apache RTR (@TVSApache_RTR) June 7, 2016
11. Coca-Cola India
Engagement Score – 721
12. Bira 91 Beer
Engagement Score – 665
13. Singapore Changi Airport
Engagement Score – 654
14. Woo India
Engagement Score – 626
15. Allianz Malaysia
Engagement Score – 482
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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