Staff Reporters
Jun 15, 2018

EMA winners: Best Corporate Event

The agency worked within a tight budget to deliver an incentive program in one of the most expensive cities in the world.

EMA winners: Best Corporate Event

This is part of our coverage on GOLD winners from the Event Marketing Awards 2018. See the full list of winners here

GOLD winner: BI Worldwide
Event: Grandmasters New York City
Brand: General Motors International

General Motors International—a client of BI Worldwide for 15 years—held its annual incentive program across three days in New York City. Dubbed the Grandmasters Program, the event was themed Fashion, Arts and Technology as a way to link the client’s new car models with its tech features.

The itinerary included a temporary art exhibition at the Cadillac House, the launch of an AR app by Chevrolet, trips to Facebook’s and Google’s New York headquarters, and lunch at a New York food truck. At the gala dinner, Gotham Hall was used to host delegates who engaged in a James Corden-style “Carpool Karaoke” moment.

With New York being one of the most expensive cities in the world, the client’s compliance didn’t allow the agency to use external parties for booking and managing venues and events. Nevertheless, after nine months of planning, the trip garnered good survey results all around.


Related Articles

Just Published

10 minutes ago

Let's chat(GPT) about NDAs

Right now, the PR industry is awash with discussions about artificial intelligence – for some, it’s the end of the world as we know it and for others, it’s the answer to their prayers.

46 minutes ago

WATCH: Videos from Goafest 2023

Campaign India caught up with Goafest attendees to ask what stood out for them, what they'd like to see in 2024 and how talent can be groomed across the industry.

1 hour ago

Unilever marketing chief Conny Braams departs

Her replacement will be announced in due course.