Staff Reporters
Jun 7, 2018

Event Marketing Awards winners revealed

The Event Marketing Awards ceremony was held in Hong Kong Wednesday night.

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There were no winners in the Best Use of Influencer, Best Sustainability and Rising Star categories

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Huge thanks to sponsors: BI Worldwide, Freeman XP, George P Johnson, Interplan, SMS Group

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One of our esteemed judges, Ted Chiu from Mattel Operations Asia, being welcomed

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Ted Chiu, vice president of girls creative from Mattel Operations Asia

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Daisuke Usui, Hirokazu Matsushige and Yuka Kamakura from 1-10 Design Inc all flew in specially from Japan

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Robert Campbell, Interplan's executive vice president

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Martha Weng and Katherine Tu from Interplan, who travelled from Taiwan

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Best Launch's Bronze award goes to Volkswagen and SMS GROUP

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Best Launch's Silver award goes to Waso, 1-10 Design Inc, Cyberagent

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Best Launch's Gold award goes to Lincoln and Auditoire China

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Best Live Event's Bronze award goes to Adidas and SMS Group

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Best Live Event's Silver award goes to Lincoln and Auditoire China

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Best Live Event's Gold award goes to Interplan and FISU / Universiade

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Another Best Live Event's Gold award goes to Auditoire China and Diesel

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Best Corporate Event's Gold award goes to BI Worldwide and General Motors

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Best Trade Show/Exhibition's Bronze award goes to Alibaba and TBA Creative Network

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Best Trade Show/Exhibition's Gold award goes to Uniplan and Lynk & Co

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Best Creative Idea's Silver award goes to Lincoln and Auditoire China

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Best Creative Idea's Gold award goes to Ogilvy Beijing and Nescafe

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Best Experiential Marketing's Bronze award goes to Adidas and Auditoire China

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Best Experiential Marketing's Silver award goes to Lincoln and Auditoire China

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Best Experiential Marketing's Gold award goes to Ogilvy Beijing and Nescafe ‏

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Best Brand Activation's Silver award goes to Mini and Auditoire China

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Best Brand Activation's Gold award goes to Ogilvy Beijing and Nescafe

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Another Best Brand Activation's Gold award goes to Jack Morton and Harley Davidson China

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Event Person of the Year goes to Marine Debatte, head of events at BI Worldwide

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Best Use Of Technology's Bronze award goes to Porsche and Vok Dams

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Best Use of Technology's Silver award goes to IBM (with GPJ support)

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Best Business Solution's Gold award goes to George P. Johnson and Bacardi

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Best Outdoor Event's Bronze award goes to Adidas and SMS Group

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Best Outdoor Event's Silver award goes to Adidas and Auditoire China

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Another Best Outdoor Event's Silver award goes to Wharf China Estates and Ketchum

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Best Outdoor Event's Gold award goes to Interplan Taiwan and FISU / Universiade

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Best B2B Brand Experience's Bronze award goes to Ecco and Twist of Parti Pris

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Best B2B Brand Experience's Gold award goes to George P. Johnson and Bacardi

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Best B2C's Brand Experience's Silver Award goes to Wharf China Estates and Ketchum

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Best B2C Brand Experience's Gold award goes to Ogilvy Beijing and Nescafe

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Another Best B2C Brand Experience's Gold award goes to FreemanXP and Changi Airport

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Best Integrated Marketing's Gold award goes to Ogilvy Beijing and Nescafe

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Best PR Stunt's Silver award goes to Toast Events and Marriott India

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Best Game Changer's Gold award goes to George P. Johnson and Bacardi

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Best Production's Silver award goes to Adidas and Auditoire china

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Best Public Event's Bronze award goes to PHD and Hong Kong Jockey Club

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Best Public Event's Silver award goes to Adidas and Auditoire china

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Best Public Event's Gold award goes to Interplan Taiwan and FISU / Universiade

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Best of Brand Experience goes to Ogilvy Beijing and Nescafe

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Experiential Marketing Agency of the Year goes to Auditoire

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Auditoire China shows off its haul

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And then... it's selfie time!

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And then... it's selfie time!

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And then... it's selfie time!

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And then... it's selfie time!

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Marine Debatte was described by her staff and industry peers as "persistent", "focused on long-term goals" and "a leader I've never encountered before; someone who gives respect to employees and importance to relationships and not just a boss who looks at the numbers or money side of things".

Auditoire China won Experiential Marketing Agency of the Year and Marine Debatte of BI Worldwide in Singapore was named the Event Person of the Year at the Event Marketing Awards, held Wednesday night (June 6) in Hong Kong.

Auditoire China took a total of 10 awards: two golds, eight silvers and a bronze.

The night's other big winners were:

  • Ogilvy Beijing with four gold awards, plus one silver
  • George P. Johnson) with three gold awards
  • Interplan International of Taiwan with three golds

In addition, BI Worldwide, FreemanXP, Jack Morton Worldwide and Uniplan all won single gold awards. 

A detailed list of the event-related awards follows. The full shortlist is available here.

Entry Category Title Brand Agency/Company Country Award
C01. Best Launch
 
The All-New Lincoln Navigator China Launch 2018 Lincoln Navigator AUDITOIRE China  China Gold 
WASO VEGETABLE MUSEUM WASO 1-10design, Inc. / Cyberagent, Inc. Japan Silver 
Volkswagen - Multivan Night Volkswagen SMS GROUP China Bronze 
C02. Best Live Event DIESEL X Chris Lee "GO WITH THE FLAW" Capsule Collection Launch 2017 DIESEL AUDITOIRE China China Gold 
Taipei 2017 Summer Universiade Opening Ceremony FISU / Universiade Interplan International Corp. Taiwan Taiwan Gold 
The All-New Lincoln Navigator China Launch 2018 Lincoln Navigator AUDITOIRE China China Silver
Adidas - Women's Activation Adidas SMS GROUP China Bronze
C03. Best Corporate Event Grandmasters New York City General Motors International BI WORLDWIDE Singapore Gold
IBM FORUM 2017 | You to the power of IBM IBM FORUM 2017 | You to the power of IBM IBM Taiwan Taiwan Silver
The International IT-BPM Summit 2017 IT & Business Process Association of the Philippines TeamAsia Philippines Bronze
C04. Best Trade Show/Exhibition Lynk & Co, The Co-Creation Playground Lynk & Co Uniplan China Gold
Royal Canin Pet Fair Asia 2017 Royal Canin MAX Communication France Silver
Alibaba 2018 International Consumer Electronics Show Alibaba (China) Co., Ltd. TBA Creative Network China Bronze
C06. Best Creative Idea NESCAFÉ SENSE CAFE NESCAFÉ Ogilvy Beijing China Gold
The All-New Lincoln Navigator China Launch 2018 Lincoln Navigator AUDITOIRE China China Silver
adidas 18Q3 Trade Meeting Opening adidas 18Q3 Trade Meeting Opening AMC ASIA (SG) PTE LTD Singapore Bronze
C07. Best Experiential Marketing NESCAFÉ SENSE CAFE NESCAFÉ Ogilvy Beijing China Gold
The All-New Lincoln Navigator China Launch 2018 Lincoln Navigator AUDITOIRE China China Silver
adidas Republic Of Sports Activation 2017 adidas AUDITOIRE China China Bronze
C08. Best Brand Activation Live Your Legend China Rally 2017 Harley-Davidson China Jack Morton Worldwide China Gold
Urban Matters by MINI Exhibition 2017 MINI AUDITOIRE China China Silver
NESCAFÉ SENSE CAFE NESCAFÉ Ogilvy Beijing China Silver
Ben & Jerry's #FlavourKnockout Ben & Jerrry's Golin Singapore Bronze
C09. Best Use of Technology IBM Forum 2017 IBM Forum 2017 IBM China Silver
Porsche Digital Toolkit for Showrooms Porsche CHINA VOK DAMS CHINA China Bronze
C13. Best Business Solution Bacardi Legacy Global Cocktail Championship Bacardi Legacy Global Cocktail Championship George P. Johnson China Gold
C14. Best Outdoor Event Taipei 2017 Summer Universiade Opening Ceremony FISU / Universiade Interplan International Corp. Taiwan Taiwan Gold
adidas Republic Of Sports 2017 adidas AUDITOIRE China China Silver
“WE’RE ALL SMURFS!”— Family retailtainment that drew 8 million traffic & USD 141 million sales! Chengdu International Finance Square Ketchum China China Silver
Adidas - Women's Activation Adidas SMS GROUP China Bronze
C15. Best Brand Experience - B2B Bacardi Legacy Global Cocktail Championship Bacardi Legacy Global Cocktail Championship George P. Johnson China Gold
adidas 18Q3 Trade Meeting Opening adidas AMC ASIA (SG) PTE LTD Singapore Silver
ECCO 20th Anniversary NA TWIST of PARTI PRIS China Bronze
C16. Best Brand Experience - B2C Changi Airport Terminal 4 Open House Changi Airport FreemanXP Singapore Gold
NESCAFÉ SENSE CAFE NESCAFÉ Ogilvy Beijing China Gold
“All In Here”— realizing Chengdu IFS’ fashion leadership in China Chengdu International Finance Square Ketchum China China Silver
C17. Best Integrated Marketing NESCAFÉ SENSE CAFE NESCAFÉ Ogilvy Beijing China Gold
Great Eastern Women's Run 2017 Great Eastern Women's Run 2017 Great Eastern Life Singapore Silver
C18. Best Sponsorship Great Eastern Women's Run 2017 Great Eastern Women's Run 2017 Great Eastern Life Singapore Silver
C19. Best PR Stunt Shaadi By Marriott Marriott Hotels India TOAST Events Pvt Ltd India Silver
C20. Best Game Changer Bacardi Legacy Global Cocktail Championship Bacardi Legacy Global Cocktail Championship George P. Johnson China Gold
C21. Best Production adidas Republic Of Sports 2017 adidas AUDITOIRE China China Silver
C22. Best Public Event Taipei 2017 Summer Universiade Opening Ceremony FISU / Universiade Interplan International Corp. Taiwan Taiwan Gold
adidas Republic Of Sports 2017 adidas AUDITOIRE China China Silver
Riding High Together Festival 2017 Riding High Together Festival 2017 The Hong Kong Jockey Club, PHD Hong Kong Hong Kong Bronze
Notes: There were no awards in category C05 (Best Use of Influencer) and category C12 (Best Sustainability Award)

 

Source:
CEI

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