Auditoire China won Experiential Marketing Agency of the Year and Marine Debatte of BI Worldwide in Singapore was named the Event Person of the Year at the Event Marketing Awards, held Wednesday night (June 6) in Hong Kong.
Auditoire China took a total of 10 awards: two golds, eight silvers and a bronze.
The night's other big winners were:
- Ogilvy Beijing with four gold awards, plus one silver
- George P. Johnson) with three gold awards
- Interplan International of Taiwan with three golds
In addition, BI Worldwide, FreemanXP, Jack Morton Worldwide and Uniplan all won single gold awards.
A detailed list of the event-related awards follows. The full shortlist is available here.
| Entry Category | Title | Brand | Agency/Company | Country | Award |
|
C01. Best Launch |
The All-New Lincoln Navigator China Launch 2018 | Lincoln Navigator | AUDITOIRE China | China | Gold |
| WASO VEGETABLE MUSEUM | WASO | 1-10design, Inc. / Cyberagent, Inc. | Japan | Silver | |
| Volkswagen - Multivan Night | Volkswagen | SMS GROUP | China | Bronze | |
| C02. Best Live Event | DIESEL X Chris Lee "GO WITH THE FLAW" Capsule Collection Launch 2017 | DIESEL | AUDITOIRE China | China | Gold |
| Taipei 2017 Summer Universiade Opening Ceremony | FISU / Universiade | Interplan International Corp. Taiwan | Taiwan | Gold | |
| The All-New Lincoln Navigator China Launch 2018 | Lincoln Navigator | AUDITOIRE China | China | Silver | |
| Adidas - Women's Activation | Adidas | SMS GROUP | China | Bronze | |
| C03. Best Corporate Event | Grandmasters New York City | General Motors International | BI WORLDWIDE | Singapore | Gold |
| IBM FORUM 2017 | You to the power of IBM | IBM FORUM 2017 | You to the power of IBM | IBM Taiwan | Taiwan | Silver | |
| The International IT-BPM Summit 2017 | IT & Business Process Association of the Philippines | TeamAsia | Philippines | Bronze | |
| C04. Best Trade Show/Exhibition | Lynk & Co, The Co-Creation Playground | Lynk & Co | Uniplan | China | Gold |
| Royal Canin Pet Fair Asia 2017 | Royal Canin | MAX Communication | France | Silver | |
| Alibaba 2018 International Consumer Electronics Show | Alibaba (China) Co., Ltd. | TBA Creative Network | China | Bronze | |
| C06. Best Creative Idea | NESCAFÉ SENSE CAFE | NESCAFÉ | Ogilvy Beijing | China | Gold |
| The All-New Lincoln Navigator China Launch 2018 | Lincoln Navigator | AUDITOIRE China | China | Silver | |
| adidas 18Q3 Trade Meeting Opening | adidas 18Q3 Trade Meeting Opening | AMC ASIA (SG) PTE LTD | Singapore | Bronze | |
| C07. Best Experiential Marketing | NESCAFÉ SENSE CAFE | NESCAFÉ | Ogilvy Beijing | China | Gold |
| The All-New Lincoln Navigator China Launch 2018 | Lincoln Navigator | AUDITOIRE China | China | Silver | |
| adidas Republic Of Sports Activation 2017 | adidas | AUDITOIRE China | China | Bronze | |
| C08. Best Brand Activation | Live Your Legend China Rally 2017 | Harley-Davidson China | Jack Morton Worldwide | China | Gold |
| Urban Matters by MINI Exhibition 2017 | MINI | AUDITOIRE China | China | Silver | |
| NESCAFÉ SENSE CAFE | NESCAFÉ | Ogilvy Beijing | China | Silver | |
| Ben & Jerry's #FlavourKnockout | Ben & Jerrry's | Golin | Singapore | Bronze | |
| C09. Best Use of Technology | IBM Forum 2017 | IBM Forum 2017 | IBM | China | Silver |
| Porsche Digital Toolkit for Showrooms | Porsche CHINA | VOK DAMS CHINA | China | Bronze | |
| C13. Best Business Solution | Bacardi Legacy Global Cocktail Championship | Bacardi Legacy Global Cocktail Championship | George P. Johnson | China | Gold |
| C14. Best Outdoor Event | Taipei 2017 Summer Universiade Opening Ceremony | FISU / Universiade | Interplan International Corp. Taiwan | Taiwan | Gold |
| adidas Republic Of Sports 2017 | adidas | AUDITOIRE China | China | Silver | |
| “WE’RE ALL SMURFS!”— Family retailtainment that drew 8 million traffic & USD 141 million sales! | Chengdu International Finance Square | Ketchum China | China | Silver | |
| Adidas - Women's Activation | Adidas | SMS GROUP | China | Bronze | |
| C15. Best Brand Experience - B2B | Bacardi Legacy Global Cocktail Championship | Bacardi Legacy Global Cocktail Championship | George P. Johnson | China | Gold |
| adidas 18Q3 Trade Meeting Opening | adidas | AMC ASIA (SG) PTE LTD | Singapore | Silver | |
| ECCO 20th Anniversary | NA | TWIST of PARTI PRIS | China | Bronze | |
| C16. Best Brand Experience - B2C | Changi Airport Terminal 4 Open House | Changi Airport | FreemanXP | Singapore | Gold |
| NESCAFÉ SENSE CAFE | NESCAFÉ | Ogilvy Beijing | China | Gold | |
| “All In Here”— realizing Chengdu IFS’ fashion leadership in China | Chengdu International Finance Square | Ketchum China | China | Silver | |
| C17. Best Integrated Marketing | NESCAFÉ SENSE CAFE | NESCAFÉ | Ogilvy Beijing | China | Gold |
| Great Eastern Women's Run 2017 | Great Eastern Women's Run 2017 | Great Eastern Life | Singapore | Silver | |
| C18. Best Sponsorship | Great Eastern Women's Run 2017 | Great Eastern Women's Run 2017 | Great Eastern Life | Singapore | Silver |
| C19. Best PR Stunt | Shaadi By Marriott | Marriott Hotels India | TOAST Events Pvt Ltd | India | Silver |
| C20. Best Game Changer | Bacardi Legacy Global Cocktail Championship | Bacardi Legacy Global Cocktail Championship | George P. Johnson | China | Gold |
| C21. Best Production | adidas Republic Of Sports 2017 | adidas | AUDITOIRE China | China | Silver |
| C22. Best Public Event | Taipei 2017 Summer Universiade Opening Ceremony | FISU / Universiade | Interplan International Corp. Taiwan | Taiwan | Gold |
| adidas Republic Of Sports 2017 | adidas | AUDITOIRE China | China | Silver | |
| Riding High Together Festival 2017 | Riding High Together Festival 2017 | The Hong Kong Jockey Club, PHD Hong Kong | Hong Kong | Bronze | |
| Notes: There were no awards in category C05 (Best Use of Influencer) and category C12 (Best Sustainability Award) | |||||
