Gurjit Degun
May 2, 2019

Electronic Arts splits with Starcom, and shortlists agencies for global media

ID Comms is assisting with the process.

An ad for Electronic Arts' Fifa 19

Electronic Arts has shortlisted Hearts Science and MSIX for its global media planning and buying account, ending its relationship with incumbent Starcom.

The gaming brand held pitches for the account last month with the three agencies, as well as Havas Media. Havas previously worked with EA, but this came to an end in 2016.

EA is yet to make a decision on the winner. ID Comms is assisting with...

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