Jenny Chan 陳詠欣
Apr 24, 2017

Edible insects are crawling to a plate near you, but don't cringe

SECTOR STUDY: Shock value aside, there may be more marketing mileage in the bug-food market than you might think.

Packaged foods with bugs as ingredients have been a popular topic in Western countries during the past three years, and now the conversation is creeping into Asia.

In Thailand, edible insects are now poised on supermarket shelves. Bugsolutely, founded in 2015 in Bangkok, is part of the rapidly growing market of 'bug food' with its cricket pasta productthe only pasta in the world containing 20 percent cricket flour, it claims.

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