Jenny Chan 陳詠欣
Apr 24, 2017

Edible insects are crawling to a plate near you, but don't cringe

SECTOR STUDY: Shock value aside, there may be more marketing mileage in the bug-food market than you might think.

Packaged foods with bugs as ingredients have been a popular topic in Western countries during the past three years, and now the conversation is creeping into Asia.

In Thailand, edible insects are now poised on supermarket shelves. Bugsolutely, founded in 2015 in Bangkok, is part of the rapidly growing market of 'bug food' with its cricket pasta productthe only pasta in the world containing 20 percent cricket flour, it claims.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Event Marketing Awards 2019 winners revealed
Premium
8 hours ago

Event Marketing Awards 2019 winners revealed

The full list of winners from the gala night in Hong Kong.

Premium
EMA winners: Experiential Marketing Agency of the Year
Premium
8 hours ago

EMA winners: Experiential Marketing Agency of the Year

Over the past year, the winning agency has won new clients such as Volkswagen, Apple, and Fendi, and has worked on a host of luxury events.

Premium
EMA winners: Best of Brand Experience
Premium
8 hours ago

EMA winners: Best of Brand Experience

The winning agency created an experience within a 5,000sqm abandoned factory with a troupe of local and international performers.

Premium
EMA winners: Best Launch
Premium
8 hours ago

EMA winners: Best Launch

Participants were treated to a show that produced a make-belief exploration that took them to 'space'.