Nielsen
Aug 12, 2019

Ecommerce-savvy Malaysians still cautious about spending

While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.

A vegetable market in Kota Bharu, Malaysia

MALAYSIA NIELSEN MARKET SNAPSHOT

Southeast Asia's third-largest economy, Malaysia, is expected to sustain its growth momentum, expanding from 4.3% to 4.8% in 2019 amidst rising economic challenges and regional trade tensions. The Malaysian government is focusing on keeping a check on inflation, reallocating funds and diverting investments in favour of pushing consumption within the economy by keeping the purchasing power in the hands of consumers.

Meanwhile, consumer confidence remains...

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