Sam Ahmed
Jun 1, 2016

E-commerce changes everything

Asia’s thriving e-commerce boom has transformed retail and is encouraging MasterCard to behave like a tech company. Sam Ahmed, APAC CMO, tells the story of a cashless transformation.

Sam Ahmed

Right now working at MasterCard feels like being part of the world’s biggest startup. We’re no longer a plastic card company but more of a technology company.

Our mission is to reinvent ourselves at the centre of commerce, a future where cash is replaced with credit, prepay and simple solutions for both citizens and businesses.

We worked very closely with Apple and a lot of the systems and processes behind Apple...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
1 in 4 consumers use voice to make DTC brand purchases
Premium
5 minutes ago

1 in 4 consumers use voice to make DTC brand purchases

Voice purchases—while still very new—are growing, new research shows.

Premium
NZ charity campaign finds powerful metaphor for childhood poverty
Premium
9 hours ago

NZ charity campaign finds powerful metaphor for ...

Heartless machines shunt one in four infants toward a cruel fate in a campaign for New Zealand charity Spend My Super by Contagion.

Premium
Singapore telemedicine provider launches COVID-19-themed campaign
Premium
12 hours ago

Singapore telemedicine provider launches COVID-19-th...

Tay Guan Hin leads a band of creatives in creating a social-media campaign about how fear can exceed the actual danger.

Premium
Is Facebook coping with the ‘steady wave’ of COVID-19 misinformation?
Premium
12 hours ago

Is Facebook coping with the ‘steady wave’ of ...

The COVID-19 crisis is galvanising Facebook's anti-fake news measures, and exposing shortcomings in its system.