Glenn Smith
Nov 27, 2008

Downturn drives home the green auto agenda

Growth in car sales in Asia is beginning to drop, but changing consumer attitudes may signal a new opportunity for car brands which are gentler on the environment and the pocket.

With the US car market in serious trouble, Asia was expected to carry the auto world on its shoulders. The Economist Economic Unit, for example, had forecast car sales growth of seven per cent for 2008 and 2009, and nine per cent in 2010 for the region.

But this may prove to have beeen a bigger responsibility for the region than originally anticipated. Already, India and China, the world’s two biggest potential auto markets, are slowing....

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