Chris Reed
Oct 22, 2013

Does Emirates understand sports sponsorship more than any other brand?

Emirates offers an amazing case study when it comes to how to own and activate a sponsorship area. They dominate sport sponsorship in a way that other brands most envy. But which properties make the greatest cut-through for them, and how do they use social media to activate their properties?

The list of sports sponsorships that Emirates focuses on is immense. In football, for example, they are World Cup sponsors and then sponsor everyone from Arsenal in the EPL to Real Madrid in La Liga from AC Milan in Serie A to Paris St Germain in Ligue Une, from Humburger FC in the Bundesliga to Olympiacos in the Super League. They also have interests in the Asian Football Confederation and the Saudi League, as well as the famous...

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