Byravee Iyer
Mar 20, 2014

Dockers selects Riverorchid Notch for launch in Vietnam

HO CHI MINH CITY - Levi Strauss has launched its khaki brand Dockers in Vietnam and appointed Riverorchid Notch as its creative agency.

Dockers selects Riverorchid Notch
Dockers selects Riverorchid Notch

Riverorchid Notch will manage both traditional and digital media and will roll out print and digital campaigns to mark the launch. “Our approach has been to focus on Dockers as a brand that provides head-to-toe fashion that allows men to project their confidence with style and swagger,” Tarun Dhawan, the agency’s MD, told Campaign Asia-Pacific. "We also want to focus on the brand’s style quality and heritage.”

Dhawan declined to comment on the brand's ad spend.

According to Paikray Pravat, country manager for Dockers Vietnam, the male grooming, fashion and lifestyle market in the country has been growing at a healthy clip. “We see the trend and want to have a play in the category,” he said.

The company is launching three stores across Ho Chi Minh City and Hanoi.

 

Related Articles

Just Published

7 hours ago

Hennessy and NBA give tattered basketball court a ...

INSPIRATION STATION: To mark a new partnership between the two brands, Hong Kong-based artist Taxa was commissioned to produce a large graffiti piece in Tsing Yi Estate.

8 hours ago

Creative Minds: Dentsu’s Anupama Ramaswamy is ...

The national creative director at Dentsu Impact India on her love of Satyajit Ray, working under pressure, and being labelled ‘aggressive’ as a woman in creative.

10 hours ago

Teads launches not-for-profit programme for advertisers

Teads will award NGOs and not-for-profit organisations with free media to advertise their own campaigns as part of a donation programme with advertisers.

10 hours ago

Dove creates a multitasking metaverse experience ...

AD NUT'S RANT OF THE WEEK: Baby Dove's #RealMomsVillage proposes it can be a place where mothers in the Philippines can 'unwind, socialise and be productive all at once'. But do new mothers have time to 'gain incentives' in the metaverse?