Ujaya Shakya
Aug 11, 2014

Dispatch from Nepal: Hyperactive marketing for the festival season

In Nepal, marketers pull out all the stops for the festival season, during which consumer spending accounts for 50 per cent of annual sales in many sectors.

Ujaya Shakya

This is the month of Shraavana, which generally falls between16 July and 15 August. Shraavana symbolizes the beginning of the festive season in Nepal, and festivals are the most important time in the marketing calendar if you want to influence the purchase decisions of typical Nepalese consumers.

Festivals are a time when everyone gets down to shopping in Nepal. It is a time to spend loads of money without feeling guilty because it has always...

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