Benjamin Li
Feb 20, 2009

Disney movies go mobile in Korea

SEOUL - The Walt Disney Company's international TV distribution arm, Disney-ABC International Television (Asia Pacific) has partnered with SK Telecom in South Korea, to make available a range of movies and TV series to the telcom's 23 million mobile subscribers, starting in March.

Disney movies go mobile in Korea
SK Telecom mobile subscribers with a VOD-enabled device will be able to stream without interruptions the latest movies and TV hits from Walt Disney Studios, Disney/Pixar, Touchstone Pictures and Miramax.

It is the first time Disney has made an agreement for full-length features to be available on mobile VOD outside North America.

“Korea’s highly advanced digital society and mobile phone culture makes it a priority market for us to launch this first-time service internationally, and SK Telecom’s pioneering development across multiple digital platforms makes it a natural partner.” said Rob Gilby, Senior Vice President and Managing Director for Disney-ABC International Television (Asia Pacific).
Source:
Campaign Asia

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